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The WONDERLAND COLLECTION upgrades the functional and necessary elements with a playful approach to create a memorable and enjoyable baking experience. 

"FUN-ctional"

Just because something is functional, it doesn’t have to be boring.

Fun & Quirky Form | Designed for Display | Motion

Persona

AGE

37

GENDER

Female

LOCATION

Urban

HOBBIES

Baking, cooking, reading, DIY crafting

VALUES

Place a high value on spending quality time with family, and will look for products that can help her create special memories and moments with her loved ones.

Color Palette

RED DAHLIA

#7D2027

OMPHALODES

#B5CEDF

ROCOCCO RED

#BB363F

ALICE IN WONDERLAND (2010)

Directed by Tim Burton

Ideation

Sketches, MidJourney Ideation, Rhino model, Keyshot Render

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THE RED QUEEN

The overall form resembles the Red Queen’s iconin gesture with one hand on the waist and the other hand aggressively pointing. Charging base is designed as the trim of her dress to complete the silhouette.

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ON THE COUNTER

In between mixing sessions, the flat base allows user to temporarily place the mixer on the counter. The rubber feet to protect the counter or table surface.

The radial charging base allows the mixer to be placed from any direction, without the frustration of looking for tight registration.

IN USE

While in use, the mixer attachment shaft forms a 90-degree angle with the handle, providing a decent mixing power. 

SPRING RELEASE

Press spring release to detach the attachment shaft from the mixer.

CHANGE ATTACHMENT

Hold the section with ribbed texture, which is designed for better grip, and click into the slot.

INTERCHANGEABLE ATTACHMENTS

HEART BEATER

Used for mixing and blending ingredients.

FLAMINGO HOOK

Used for kneading and mixing bread dough

MUSHROOM WHISK

Used for whisking to create a fluffy texture

CHANGE COVER

Unscrew spring release button to access the pry slot. Ribbed texture provides additional grip.

Use a butter knife to gently pry the covers, and place the cover of your choice into the slots.

CHANGEABLE COVER

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WINE HEART

BLUE TILE

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ASH PIKE

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SILVER CLOVER

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Push and slide forward or backward to increase or decrease speed. Blue accent color helps user to visualize the speed adjustments.

SPEED CONTROL

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Power cord is connected to the charging base, allowing more flexibility while mixing.

CHARGING BASE

EXPLODED VIEW

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