The WONDERLAND COLLECTION upgrades the functional and necessary elements with a playful approach to create a memorable and enjoyable baking experience.
"FUN-ctional"
Just because something is functional, it doesn’t have to be boring.
Fun & Quirky Form | Designed for Display | Motion
Persona
AGE
37
GENDER
Female
LOCATION
Urban
HOBBIES
Baking, cooking, reading, DIY crafting
VALUES
Place a high value on spending quality time with family, and will look for products that can help her create special memories and moments with her loved ones.
Color Palette
RED DAHLIA
#7D2027
OMPHALODES
#B5CEDF
ROCOCCO RED
#BB363F
ALICE IN WONDERLAND (2010)
Directed by Tim Burton
Ideation
Sketches, MidJourney Ideation, Rhino model, Keyshot Render
THE RED QUEEN
The overall form resembles the Red Queen’s iconin gesture with one hand on the waist and the other hand aggressively pointing. Charging base is designed as the trim of her dress to complete the silhouette.
ON THE COUNTER
In between mixing sessions, the flat base allows user to temporarily place the mixer on the counter. The rubber feet to protect the counter or table surface.
The radial charging base allows the mixer to be placed from any direction, without the frustration of looking for tight registration.
IN USE
While in use, the mixer attachment shaft forms a 90-degree angle with the handle, providing a decent mixing power.
SPRING RELEASE
Press spring release to detach the attachment shaft from the mixer.
CHANGE ATTACHMENT
Hold the section with ribbed texture, which is designed for better grip, and click into the slot.
INTERCHANGEABLE ATTACHMENTS
HEART BEATER
Used for mixing and blending ingredients.
FLAMINGO HOOK
Used for kneading and mixing bread dough
MUSHROOM WHISK
Used for whisking to create a fluffy texture
CHANGE COVER
Unscrew spring release button to access the pry slot. Ribbed texture provides additional grip.
Use a butter knife to gently pry the covers, and place the cover of your choice into the slots.
CHANGEABLE COVER
WINE HEART
BLUE TILE
ASH PIKE
SILVER CLOVER
Push and slide forward or backward to increase or decrease speed. Blue accent color helps user to visualize the speed adjustments.
SPEED CONTROL
Power cord is connected to the charging base, allowing more flexibility while mixing.
CHARGING BASE
EXPLODED VIEW
